MEDIA RELEASE
17 DECEMBER 2018
Southern Discoveries is on a mission to spread happiness and clean energy to Queenstown with its Summer of Love campaign. The Milford Sound and Queenstown cruise operator is swapping its 4WD vehicles for electric bikes when making local sales calls this summer, and by the end of the season will have given the e-bikes away to three lucky winners!
The initiative is part of Southern Discoveries commitment to environmentally sustainable tourism and General Manager Sales and Marketing, Kerry Myers, says the company is proud to be a leader in this area. “There are choices tourism operators need to be making to reduce our impact on both the environment and our local community, and we think e-bikes are a great example. With such a compact town centre, why not replace the trucks, tanks and SUVs with people-power this summer!?” says Myers.
The brand new Avanti Motari-Electric Bikes are worth $3,000 each and will be awarded by prize draw to three lucky retail sales agents, who can enter by selling any Southern Discoveries experience. “We’re excited to give away these awesome prizes and to help others in the tourism industry get out of their car and on their bike,” says Myers.
The Summer of Love campaign begins this week and one e-bike will be given away each month in January, February and March.
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