Established tourism company Southern Discoveries has rebranded its Milford Sound café and booking centre to Discover Milford Sound Information Centre and Café.

Formerly known as the Blue Duck Café, the Discover Milford Sound brand mirrors that of the company’s successful information and booking centre, Discover Queenstown.

As well as a new name, the building has undergone a refurbishment with a coat of fresh paint and new interior and exterior signage creating a more inviting environment for visitors.

Southern Discoveries’ sales and marketing director Julia Savill said it was an exciting project to extend the Discover brand into Milford Sound.

“Thousands of visitors from all around the world visit Milford Sound every year so we’re delighted to offer a booking service for travellers who are looking for things to do in Milford or routes for their onward journey after Fiordland,” she said.

Southern Discoveries Milford Sound operations manager Wolfgang Hainzl said the new-look information centre would be an added bonus for visitors to the area.

“It’s the perfect spot for people to take time to stop, relax and read up on all they need to know about local activities before making their bookings,” he said.

“You can enjoy a tasty snack served up with spectacular views, and from there it’s an easy five-minute stroll along a clearly-marked path to the cruise terminal ready for boarding your boat.”

Queenstown-based company Sign It Signs was contracted to design and implement the new look and general manager James Clark said it was fantastic to work on another big project for Southern Discoveries.

“We helped Southern Discoveries create its bright and eye-catching Discover Queenstown brand for its information centre right in the heart of town, so we’re delighted to replicate that into the stunning Milford Sound environment,” he said.

Southern Discoveries has made significant investments in new products and experiences in Milford, Te Anau and Queenstown over the past five years including its booking and information centre Discover Queenstown, and the launch of its high-speed, multi-million-dollar catamaran Spirit of Queenstown taking visitors for cruises on Lake Wakatipu and across to Mount Nicholas High Country Farm.

Photo Captions:

1) The new-look Discover Milford Sound Information Centre and Café in Milford Sound

Discover Milford Sound Information Centre & Café 

For further media information or images please contact:

Julia Savill    

Director of Sales and Marketing                                         

Southern Discoveries

(+64) 21 890 005


Fiona Woodham

Southern PR

(+64 3) 441 1117

(+64) 274 313 270


About Southern Discoveries

Southern Discoveries operates four vessels at Milford Sound ranging in capacity from 35 to 400 passengers, and offers the widest range of trips and experiences in the fiord.

The company operates Scenic Cruises, Encounter Nature Cruises, Nature Cruises, Cruise and Kayak Milford Sound and the Discover More Cruise which incorporates a visit to the Milford Discovery Centre and Underwater Observatory.

It owns and operates Discover Milford Sound Information Centre and Café in Milford, three information centres in Te Anau and Queenstown, and Te Anau-based coach service Go Milford Day Trip. Southern Discoveries also owns a shareholding in Milford Sound Lodge.

The company operates Queenstown Lake Cruise which provides day and charter cruises on Lake Wakatipu for up to 35 people and it owns 50% of KJet, Queenstown’s original Jet boat operator.

Southern Discoveries’ newest addition, Spirit of Queenstown, operates exclusive cruises to Mt Nicholas High Country Farm on the western shores of Lake Wakatipu. Visitors can choose from a range of excursions including a Scenic Cruise on Spirit of Queenstown, or an authentic Farm Experience at Mt Nicholas to meet to the working farm animals, get up close to merino sheep and get off the beaten track by 4WD into the landscape to spectacular vantage points. Carrying up to 130 passengers, Spirit of Queenstown is also available for private hire and charters.

Southern Discoveries’ ongoing commitment to conservation is through the Sinbad Sanctuary Project in conjunction with the Fiordland Conservation Trust and Department of Conservation. The company is also the recipient of the 2015 New Zealand Tourism Export Council Operator of the Year, Trip Advisor ‘Hall of Fame’ Certificate of Excellence for Milford Sound Cruises and Qualmark endorsed.